Proposal

E-Commerce Website Development for Tree64 Ltd

Design and development of the Isla & Earth sustainable fashion e-commerce website — built on WordPress with Elementor, styled to match your Figma designs, and ready to sell from day one.

Prepared for
Catalina Romero
Organisation
Tree64 Ltd
Prepared by
Calvin Briffa
Date
30 March 2026
Reference
P0012-D2716-O1703-WE
Valid Until
30 April 2026

Theme-Based Build, Custom Finish

We select a premium WordPress + WooCommerce theme that closely matches your Figma design system, then restyle and configure it to deliver the Isla & Earth brand experience — without the cost of a fully custom Gutenberg build.

Cost-Effective

Premium Theme Foundation

We select a high-quality e-commerce theme compatible with your design requirements — product grids, colour variants, slide-out cart, brand storytelling sections — and build on top of it using Elementor Pro.

Pixel-Perfect

Figma-Matched Styling

Your Figma file includes a comprehensive design system with button states, colour swatches, and component variants. We apply your brand colours, typography, and layout patterns using Elementor’s theme builder and custom CSS.

Scalable

WooCommerce-Powered

Full e-commerce capability via WooCommerce — product variants (colour, size), cart with coupons, checkout, customer accounts, and flexibility to add payment gateways, shipping rules, and stock management as the business grows.

What We’ll Build

A complete e-commerce website for the Isla & Earth brand, covering all pages and functionality identified in your Figma file. Designs are already complete — this scope covers development and configuration only.

Pages & Templates from Figma

Page / TemplateTypeNotes
HomepageDesign PageHero with menu overlay, product grid, Brand Story, Our Process tiles, newsletter signup, footer
All ProductsDesign PageShop listing page with category filtering
PDP (Product Detail Page)Design PageProduct images, colour/size selectors, add-to-cart, related products
CheckoutDesign PageWooCommerce checkout flow with coupon support
Profile / My AccountDesign PageCustomer account dashboard, order history
Contact UsInner PageContact form with SMTP integration
Our Brand StoryInner PageLong-form brand narrative content page
Privacy PolicyContent PageStandard legal content
Terms & ConditionsContent PageStandard legal content
Thank You PageContent PagePost-purchase confirmation
404 Error PageContent PageCustom branded error page
🛒

E-Commerce Core

WooCommerce setup with shop page, category pages, cart slide-out panel, and full checkout flow. Product variants for colour and size, coupon and gift voucher support.

🎨

Design System Implementation

Your Figma components — button variants (4 colours × 5 states), colour swatches, sale/new tags, multi-colour selectors — translated into a consistent theme configuration.

📱

Fully Responsive

Mobile-first responsive development across all pages, including mobile navigation drawer and touch-optimised product browsing and cart interaction.

📊

Analytics & SEO

Google Search Console, Google Analytics, Pagespeed Insights, and Yoast SEO — all configured and tested before go-live.

💬

Live Chat & Newsletter

Live chat plugin integration for real-time customer support, plus newsletter signup integration matching the Figma “Stay in the loop” section.

🔗

CRM Integration

Push-to-CRM integration for customer and order data sync, keeping your sales pipeline connected to your storefront.

Cost Breakdown

All pricing is based on our WordPress Theme Rebrush model using Elementor Pro. Designs are already completed by the client — no design fees apply. All prices exclusive of VAT.

Core Website Development
ItemUnitQtyTotal
Homepage Development — theme-based incl. mobile responsiveness€600€600
Inner Pages Development — theme-based incl. mobile responsiveness€3005€1,500
Additional Pages Development — content-only duplication€1504€600
Google Search Console€35€35
Google Analytics€35€35
Pagespeed Insights€35€35
Yoast SEO€35€35
Contact Form (incl. SMTP integration & email delivery testing)€115€115
Project Management & QA Testing€450€450
Go-Live Procedure€200€200
Core Development Subtotal€3,605

5 inner pages: All Products, PDP, Checkout, Profile, Brand Story. 4 additional pages (content-only): Contact Us, Privacy, T&C, Thank You. 404 page included in development.

E-Commerce
ItemUnitQtyTotal
E-Commerce Functionality (Shop, Category, Cart, Checkout)€1,5001€1,500
Payment Gateway Integration (plugin-based) — per gateway€3501€350
Coupons & Gift Vouchers€2501€250
Custom Product Fields (colour, size variants)€3001€300
E-Commerce Subtotal€2,400
Optional Features (Recommended)
ItemUnitQtyTotal
Live Chat (plugin integration, configuration & setup)€1501€150
Newsletter Integration (plugin integration, configuration & setup)€1501€150
Push to CRM Integration€2001€200
Optional Features Subtotal€500
Recurring Services
ItemAnnualNotes
Managed Hosting€800/yrCommences upon contract signature
Care Package (updates, security, plugin maintenance)€600/yrYear 1 complimentary; invoiced from Year 2
Total One-Time Investment€6,505

All prices exclusive of VAT (18%). Theme and premium plugin licence costs (if any) are additional and confirmed during theme selection.

Investment Summary

Core Website Development€3,605
E-Commerce€2,400
Optional Features (Recommended)€500
One-Time Total (excl. VAT)€6,505
Managed Hosting (Year 1+)€800/yr
Care Package (Year 2+)€600/yr

From Sign-Off to Go-Live in 6–8 Weeks

A phased delivery approach ensuring quality at every stage. Designs are already complete, so we move directly into theme selection and development.

01

Theme Selection & Setup

Week 1

Evaluate and select the best-fit WooCommerce-compatible theme. Set up staging environment, install core plugins (Elementor Pro, WooCommerce, Yoast, etc.), and configure base settings.

📋 Theme confirmed & staging live
02

Homepage & Design System

Weeks 2–3

Build the homepage to match Figma — hero, product grid, brand story, process section, newsletter, footer. Establish the global design system: colours, typography, button styles, responsive breakpoints.

🎨 Homepage signed off
03

Inner Pages & E-Commerce

Weeks 3–5

Develop all inner page templates (All Products, PDP, Checkout, Profile, Contact, Brand Story). Configure WooCommerce: product variants, cart, payment gateway, coupons. Integrate live chat and newsletter.

🛒 Store functional on staging
04

Content, QA & Testing

Weeks 5–7

Populate product catalogue, finalise content pages (Privacy, T&C, 404, Thank You). Full QA across devices and browsers. Analytics setup, pagespeed optimisation, SEO configuration.

✅ QA sign-off
05

Go-Live & Hypercare

Week 7–8

DNS migration, go-live procedure, post-launch monitoring. Two weeks of hypercare support to resolve any issues and ensure a smooth launch.

🚀 Isla & Earth live

Trusted WordPress & E-Commerce Delivery

Born Digital Studio is one of Malta’s most experienced digital agencies, with a track record spanning 18 years and over 500 WordPress websites delivered.

18+

Years of Delivery

Active since 2008, delivering digital solutions across Malta and beyond

500+

WordPress Websites

Including the Government of Malta WoPHoP programme and major brands

E2E

Full Capability

Strategy, design, build, training, and managed operations — all in-house

AI

Neural AI

AI-augmented delivery via our Neural AI brand for intelligent automation

Terms & Conditions

Pricing

  • All prices quoted in EUR (€) and exclusive of 18% VAT
  • This quotation is valid for 30 days from the date of issue
  • Theme and premium plugin licence costs (if applicable) are additional and confirmed during Phase 1
  • Managed hosting (€800/yr) commences upon contract signature
  • Care package (€600/yr) is complimentary in Year 1; invoiced annually from Year 2

Payment Schedule

  • 30% upon sign-off to commence work
  • 40% upon homepage and design system sign-off
  • 30% upon go-live

Scope & Delivery

  • Scope is based on the Figma file “I&E Website” shared by the client
  • Designs are complete; this proposal covers development only
  • Product data entry and content creation are the client’s responsibility unless otherwise agreed
  • Timeline assumes timely feedback and sign-off at each phase (max 3 business days per review)
  • Additional scope or changes outside the Figma file quoted separately at €60/hr

Ready to Launch Isla & Earth?

Let’s bring your sustainable fashion brand online. Get in touch to confirm and kick off.

Accept Proposal via Email Call +356 9949 5850